Getting good organic Google ranking is often a matter of common sense. Even intuition. But being able to know by name the person who visited your site is every webmaster's dream. In this recipe you'll discover the Holy Grail: the professional marketing tool that serves your visitors to you on a platter — with their name, company, LinkedIn link, colleagues and level of responsibility. But beware: this only applies to a B2B site. You are not allowed to use this data for a site targeting consumers — in particular you must not contact, solicit, or sell anything to them using this data! If your site targets professionals, however, you have a gold mine: qualified inbound leads, business opportunities… in short, you've found the hen that lays golden eggs!
Hen with Golden Eggs — Godly Secret, B2B-style sauce
This recipe is so simple you'll wonder why you haven't been doing it already. No more complicated than a buttered slice of bread. In fact, if you followed Recipe No. 7 you already have access to this marketing tool, which is becoming one of the most robust sales tools. Ready? 3, 2, 1…
- 1 Google Analytics account
- Log in to https://analytics.fastbase.com
- Click on "Sign in with Google"
There you go! Easy, right? This is a very powerful extension of Google Analytics. Never heard of it? That's the advantage of alaSEOupe.com. One last thing: when you create your next Facebook ad campaign you'll discover a new targeting option — you can target professional visitors to your site. Life isn't great?
Thanks, that's super clear. I especially liked the part about enriching the information and how it opens the door to finer B2B segmentation.